Get creative in your kitchen!


As an impact venture, we have been vocal about our mission to reignite passion and ambition for the sustainable development goals. It is our deeply held conviction that achieving the objectives of zero hunger and tackling climate change are the greatest issues of our time and Jamii Farms is committed to stepping up to the challenge.

On innumerable occasions leaders from policy, business and NGOs have voiced frustration with the perceived contradiction in the objectives of tackling zero hunger and growing income for those who need it most, while ensuring sustainable environmental policy. On first sight, limiting our means whilst expanding our requirements does feel like a contradiction but we believe it is a challenge we should face. To me, this means finding a path to ensuring the ability for human society to meet the needs of current generation without compromising the ability of future generation to meet their needs.

This is why we brainstorm and work to produce healthy but delicious alternatives to compliment your diet, so you can live healthy and become an ambassador for a sustainable world. The need for change is hardly a secret, but many of us have gotten so used to having it repeated to us over and over and over that we have become numb and start to think that the warnings about global warming are greatly exaggerated. But they aren’t.

We’ll need more food but still ensure sustainability

The United Nations projects that by the year 2050 planet earth will be home to 9.8 billion people. – 9.8 billion -That is over 2 billion additional mouths to feed in comparison to the status quo. Furthermore, according to the World Bank, roughly 54% of the World population lived in cities in the year 2016, and that number grows by roughly 0.5% every year. Purely viewed in terms of nutrition, the latter development is quite positive. More people moving to the cities means trade and greater access to different types of food, if they are affordable. Thus, not only are there more people, but they demand more food as they move to the cities. This trend is most strongly driven by consumption in Asia:



Source: Food and Agricultural Organisation

This development is taking place before our eyes. At the same time, the environmental impact of livestock on global warming and eutrophication are extremely well known.

As a consequence of rising meat production, methane levels have also been continuously on the rise. Methane traps 100 times more heat than carbon dioxide over a 5 year period. While the move to renewable energy and shifting mobility patterns have reduced methane levels from the combustion of fossil fuels, nearly 40% of methane originates from livestock. In spite of our legitimate efforts to create a more sustainable future when looking to decrease car ownership and reduce the fossil share of power and heat production, we must come to accept that carbon emissions are only half the battle. It is time we look not only to our tanks but to our plates.

It is our duty to be creative!

Forests and land vegetation currently remove 30% of human carbon dioxide emissions. As carbon levels rise in the atmosphere, forests adjust their intake to photosynthesis and grow more quickly by a finite factor. Just this week, NASA was excited to announce that tropical rain forests can still cope with more emissions than previously thought, while boreal forests in Canada, Sweden and Russia have less capacity. This news is overshadowed by the circumstance that precisely these forests (consider Brazil in the chart) are the most subjected to deforestation. Every year 13 billion hectares of forest are lost due to land conversion, 33% percent of which is used for livestock feed production.

Source: Food and Agricultural Organisation

If we continue down this road of chopping down these powerful lungs of the planet to make room for beef and lamb and goat, increased heat waves and droughts, among other things, will put thousands of lives in peril.

How can we prevent the collision of these powerful opposing forces? How can we ensure that enough nutritious food will be there to go around in 30 years without depriving us of it in 50? At Jamii Farms we believe that in Europe, we have been right to adjust our consumption and eat less meat. We have set new standards and trends in the past and we can do it again. It is our duty to be creative.


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